Strategic Enablement Framework (SEF)
Scope
As a leader in the enablement space, the Strategic Enablement Framework (SEF) is Highspot's formal position.
Problem
Current audience is uncertain how & when to best use sales enablement as a discipline.
Intention
Create a brand within the Highspot biome, that communicates the essence of strategic enablement.
Approach
—Brand Design Direction
—Marketing thematic build
—Team Enablement
—Team Enablement
Role
Design Direction, Visual Lead and Motion Design
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