Logo Unlimited is an apparel company creating unique branded merchandise. The company outgrew their current website, designed by an outside agency. The founder wanted a redesign.
Problem
Current website's IA had a poor UX.
Intention
Perform a site refresh with updated IA, UX and create brand messaging to drive traffic and sales.
Approach
—Created a brandscript to align messaging —Redesigned website based on new messaging —Built the refresh within Wordpress
Role
Creative Direction, Visual Design and Web Construction