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Logo Unlimited 2.0

Scope
Logo Unlimited is an apparel company creating unique branded merchandise. The company outgrew their current website, designed by an outside agency. The founder wanted a redesign.
Problem
Current website's IA had a poor UX. 
Intention
Perform a site refresh with updated IA, UX and create brand messaging to drive traffic and sales. 
Approach
—Created a brandscript to align messaging
—Redesigned website based on new messaging
—Built the refresh within Wordpress
Role
Creative Direction, Visual Design and Web Construction

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