Consider how illustration can uplift Highspots visual language?

Current illustrations are disjointed, lacking currency and miscommunicating intention. 

Create an illustration system with standards and guidelines to inform and unify creations. Create a library to be used by marketing and product stakeholders and scaled within the greater org. 

- Outlined system parameters

- Created a guide to discuss cases
- Updated asset library

Visual Design Lead & Systems Design

Company-wide use. Enabled the VisD team to create/add to the system. Historically, illustration was not seen as an added-valuable to the product—the completion of the system influenced this.