19/20 K2 Snowboarding women's seasonal direction.

Current women's line contains too many typical colors—displeased team and audience.

What's fresh perspective on women's snowboarding? How can K2 elevate women's snowboard product, relating with a new consumer while retaining their current consumer base. We were tasked with communicating this vision.

—Craft an aggressive visual tone to the women's line
—Give the people what they want

Graphic, Production and Marketing Design