21/22 K2 Snowboarding Season
Scope
K2 Snowboarding seasonal direction for all product—snowboards, boots and bindings.
Problem
Facing a pandemic, outperform the 20/21 product season, and make stronger connections with core audience.
Intention
Design a cohesive collection with enough juice to outperform years prior, and visually communicate the brands currency and legacy.
Approach
—Develop a global Design Direction for the K2 Brand in conjuction with my partners from Ski
—Extrapolate Direction through all product
Role
Design and Art Direction, Graphic and Production Design
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